Planting Seeds

"It is like the seed put in the soil - the more one sows, the greater the harvest"
- Orison Swett Marden, Founder of SUCCESS Magazine in 1897

How to Map the Buyer's Journey (aka the Customer Journey)

By Dave Scilabro on Apr 4, 2019 5:53:29 PM in Sales Enablement, Sales & Marketing Alignment

The journey a prospect takes from awareness of their problem, challenge, or goal to ultimately purchasing a solution can be a personal and emotional experience. For your customer it's more than just a transaction.

If you're looking to improve the...

What is Sales and Marketing Alignment and Why is it So Important?

By Dave Scilabro on Mar 23, 2019 7:35:46 AM in Sales & Marketing Alignment

Sales and Marketing Alignment, sometimes referred to as "smarketing", is a term that's trending in blogs and marketing videos but what does it really mean? Simply put, Sales and Marketing Alignment is the active coordination between your marketing...

3 Steps to Improve Social Media ROI

By Dave Scilabro on Jan 24, 2018 8:49:51 AM in Sales & Marketing Alignment

If you're feeling frustrated with the lack of results for the amount of time and energy you spend on social media, you're not alone. According to GetResponse, social media, along with mobile ads and email marketing are the priority for their digital...

5 Steps to Create an SLA Between Your Sales & Marketing Departments

By Dave Scilabro on Oct 27, 2017 12:07:38 PM in Sales & Marketing Alignment

Like cats and dogs, sales and marketing departments are notorious for having an adversarial relationship. The sales team is often compensated on revenue and closed deals while the marketing team may have no performance goals whatsoever.

When the...

Increase Lead Conversions: Hunting vs. Farming

By Dave Scilabro on Oct 19, 2017 3:46:30 PM in Sales & Marketing Alignment

If you want to increase your lead conversions, you'll need to figure out if you're a hunter or farmer. Since "gathering" really isn't an option for lead acquisition, there are really only two basic approaches for you to consider; hunting or...