Planting Seeds

"It is like the seed put in the soil - the more one sows, the greater the harvest"
- Orison Swett Marden, Founder of SUCCESS Magazine in 1897

Dave Scilabro

Dave Scilabro

A veteran sales and marketing executive, brand builder, and entrepreneur who believes in authenticity, transparency, and creating an innovative customer experience that turns your prospects into customers and evangelists of your brand.

Increase Lead Conversions: Hunting vs. Farming

By Dave Scilabro on Oct 19, 2017 3:46:30 PM in Sales & Marketing Alignment

If you want to increase your lead conversions, you'll need to figure out if you're a hunter or farmer. Since "gathering" really isn't an option for lead acquisition, there are really only two basic approaches for you to consider; hunting or...