Planting Seeds

"It is like the seed put in the soil - the more one sows, the greater the harvest"
- Orison Swett Marden, Founder of SUCCESS Magazine in 1897

5 Steps to Create an SLA Between Your Sales & Marketing Departments

By Dave Scilabro on Oct 27, 2017 12:07:38 PM in Sales & Marketing Alignment

Like cats and dogs, sales and marketing departments are notorious for having an adversarial relationship. The sales team is often compensated on revenue and closed deals while the marketing team may have no performance goals whatsoever.

When the...

Increase Lead Conversions: Hunting vs. Farming

By Dave Scilabro on Oct 19, 2017 3:46:30 PM in Sales & Marketing Alignment

If you want to increase your lead conversions, you'll need to figure out if you're a hunter or farmer. Since "gathering" really isn't an option for lead acquisition, there are really only two basic approaches for you to consider; hunting or...