Planting Seeds

Like cats and dogs, sales and marketing departments are notorious for having an adversarial relationship. The sales team is often compensated on revenue and closed deals while the marketing team may have no performance goals whatsoever.

When the...

If you want to increase your lead conversions, you'll need to figure out if you're a hunter or farmer. Since "gathering" really isn't an option for lead acquisition, there are really only two basic approaches for you to consider; hunting or...