Planting Seeds

"It is like the seed put in the soil - the more one sows, the greater the harvest"
- Orison Swett Marden, Founder of SUCCESS Magazine in 1897

Dave Scilabro

Dave Scilabro

A veteran sales and marketing executive, brand builder, and entrepreneur who believes in authenticity, transparency, and creating an innovative customer experience that turns your prospects into customers and evangelists of your brand.

Why We LOVE HubSpot's Sales Enablement Tools!

By Dave Scilabro on May 30, 2019 5:22:48 PM in Sales Enablement

Modern sales leaders look for every advantage they can find. They devour data, utilize analytics, understand the importance of training, and most of all, they leverage technology to help their sales teams sell more, sell faster, and sell better.

What is Conversational Marketing and Why is it Important for Sales Growth?

By Dave Scilabro on May 29, 2019 12:36:45 PM in Conversational Marketing

Conversational Marketing probably isn't a term you're familiar with but you should be. It's probably the fastest growing marketing or sales technology segment at the moment and for good reason. Conversational Marketing helps companies meet potential...

How to Map the Buyer's Journey (aka the Customer Journey)

By Dave Scilabro on Apr 4, 2019 5:53:29 PM in Sales Enablement, Sales & Marketing Alignment

The journey a prospect takes from awareness of their problem, challenge, or goal to ultimately purchasing a solution can be a personal and emotional experience. For your customer it's more than just a transaction.

If you're looking to improve the...

What is Sales Enablement and Why Should I Care?

By Dave Scilabro on Mar 29, 2019 6:40:09 PM in Sales Enablement

You've probably heard the term Sales Enablement. The term has been trending over the last few years but what is sales enablement and why is it so important to your growth? According to CSO Insights, Sales Enablement is “A strategic, cross-functional...

What is Sales and Marketing Alignment and Why is it So Important?

By Dave Scilabro on Mar 23, 2019 7:35:46 AM in Sales & Marketing Alignment

Sales and Marketing Alignment, sometimes referred to as "smarketing", is a term that's trending in blogs and marketing videos but what does it really mean? Simply put, Sales and Marketing Alignment is the active coordination between your marketing...

10 Features You Definitely Need in a CRM

By Dave Scilabro on Mar 23, 2019 7:03:51 AM in Customer Relationship Management (CRM)

Think of a CRM (Customer Relationship Management software) as the sales foundation required for any modern business needs to build on to scale effectively and grow. Especially, if the product or service that you sell is a "considered" purchase,...

Can My Business Benefit from a CRM?

By Dave Scilabro on Mar 20, 2019 8:36:47 PM in Customer Relationship Management (CRM)

One of the most frequently asked questions about CRMs (customer relationship management software) is whether or not a particular business type can benefit from having a CRM software platform or simply put, "Can my business benefit from having a...

Increase Sales with a Consistent Communication Cadence

By Dave Scilabro on Feb 15, 2018 4:24:01 PM in Sales Enablement

Have you ever wondered why some sales prospects suddenly go cold? Your initial conversations went so well and the prospect showed a real interest in your company, product, or solution. So what happened? All too often, it's as simple as a break the...

3 Steps to Improve Social Media ROI

By Dave Scilabro on Jan 24, 2018 8:49:51 AM in Sales & Marketing Alignment

If you're feeling frustrated with the lack of results for the amount of time and energy you spend on social media, you're not alone. According to GetResponse, social media, along with mobile ads and email marketing are the priority for their digital...

5 Steps to Create an SLA Between Your Sales & Marketing Departments

By Dave Scilabro on Oct 27, 2017 12:07:38 PM in Sales & Marketing Alignment

Like cats and dogs, sales and marketing departments are notorious for having an adversarial relationship. The sales team is often compensated on revenue and closed deals while the marketing team may have no performance goals whatsoever.

When the...