On March 5, 2024, HubSpot introduced a new seat-based pricing model, making it easier and more flexible for businesses to scale their services as they grow. Here’s a straightforward guide to understanding the latest updates and how they might affect you.
Key Changes in HubSpot’s Pricing Structure
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Flexible Seat Requirements
- No More Minimum Seats: HubSpot removed the minimum seat requirement for Sales and Service Hubs. Previously, you needed to buy at least five seats for Professional and ten for Enterprise, but now you can start with just one and add more as needed.
- Three Seat Types Introduced:
- View-Only Seat: Free and perfect for team members who need to view HubSpot data without making any changes.
Core Seat: Essential for users needing full access to editing and managing HubSpot’s tools.
- Sales & Service Seats: Includes everything in a Core Seat plus additional features tailored for sales and service functions.
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The New Seat-Based Structure
Putting It Into Practice
As you transition to the new pricing model, it's important to align your team’s roles with the appropriate seat type.
- Sales or Service Rep-Specific Features: If your team members require specialized features, they’ll need a Sales or Service Seat.
- Edit Access: Users who need to create, edit, or manage data will now require a paid Core Seat.
- View-Only Access: Team members who only need to view reports, data, or records should be assigned a free View-Only Seat.
Key Takeaway: All current free users will require a View-Only Seat, a Core Seat, or a Sales & Service Seat based on their role and functionality needs.
What This Means for You
- Greater Flexibility: You can start small and add services as you grow without being locked into a large number of seats.
- Cost Efficiency: The new View-Only Seat offers a free way to share information across your team without extra costs.
- Scalability: Easily scale your HubSpot services to fit your business needs, whether you’re just starting out or managing a large team.
Considerations
- Migration Required: By now, all your HubSpot seats should have been migrated to one of the new seat types—Core, Sales & Service, or View-Only—depending on the functionality each user requires.
- Free Tools: The updated structure includes a limit of 5 free Core Seats, with unlimited View-Only Seats still available.
- Mixing Tiers: While you can’t mix Pro and Enterprise seats within the same Hub, you can have different tiers across different Hubs, ensuring you’re only paying for the features you need.
Final Thoughts
HubSpot’s new pricing model in 2024 offers more flexibility and a clearer path to scaling your tools as your business grows. Whether you’re a small business starting with a single seat or a large enterprise expanding your team, this new structure is designed to meet your needs efficiently.